Not just raster graphics but illustrations are also a strong way to communicate thoughts and ideas. Illustrations can also convey ideas
To make complicated data easily understandable we use Infographics. Infographics are a way to present data/information in a creative manner.
Icons are a way to present common action items. It symbolizes a command. Sometimes icons are used not just to attract a command but to attract a user’s eye for points which need special attention, like in a presentation.
A small character illustration is a very effective way to promote a product. There are a lot of advertisements popular for their characters, for eg. vodafone – Zoo Zoo.